SEO focuses on results
TheMakeWebsite provides SEO services to drive sales - not just traffic. Whether you're building a new website or optimizing your existing one, we'll create compelling content for maximum conversions. As your long term development partner, we review and optimize your campaigns on a monthly basis, making adjustments to continually improve the quality and quantity of your leads.
Other SEO services:
- On-page SEO
- Local SEO
- E-commerce SEO
Our SEO approach
How can we make your website achieve your online sales goal?
First, we define specific goals for your website conversions, conduct a complete review of your unique selling proposition and market opportunity, and do an SEO audit to evaluate your website's unique sales proposition. Rate your existing online strengths and weaknesses. We review your company's online performance and conduct extensive analysis of your top competitors to see what they are doing right (or wrong).
Next, we will develop an online strategy to continuously generate a new customer base. We optimize content on-premises for user experience, delivering valuable content while keeping each page's keyword focus in mind. We also optimize the “back end” (technical) aspects to improve search engine visibility.
Our website SEO process
If we're building your website, we make sure technical SEO is included in the process - consider the wireframe and model, redirects, and other optimizations that a great website needs.
If we do a long-term partnership with you, we will make continuous improvements to SEO, from technical tweaks to optimizations for newly added pages.
If we are working with you for the first time, we begin by evaluating the site's current profile. We look at metrics like keyword rank and organic traffic, setting a baseline to measure performance.
We comprehensively examine the address code, page and page structure, backlink content and profile, identify opportunities, and establish blueprint for future work.
Keyword research gives us invaluable data about the specific terms users are using to search and the search volume for those terms.
Just as important, keyword research helps us understand a user's basic search intent. Are potential customers looking for general information, researching products or willing to buy? Answering these questions helps us shape content for maximum impact.
It's great to discover that fixes can help boost your rankings, but our real value comes from being an organic marketing partner.
Our SEO strategy can be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy sets the premise, including the tactics we will implement and the standards that will help measure success.
Measurement + Reporting
We report regularly - usually monthly - on what we have achieved. We are not chasing frivolous metrics or number of industrial backlinks. We're not hiding the fact that SEO takes time to function, but we are confident in metrics that show how well the brand is uplifted or create a measurable impact on business results.